The 9th edition of Le French GourMay, Champagne: A Taste of Celebration, presented by UnionPay and organised by Business France Hong Kong, had successfully celebrated in Hong Kong and Macau with a record of more than 220 partners.
During the whole month of May, Michelin-starred chefs, restaurants, as well as wine importers and distributors in Hong Kong and Macau joined hands to honour Le French GourMay 2017 by dedicated menus to match with Champagne, wine tastings, promotions and workshops. More than 90 houses and brands of Champagnes were presented to restaurants and wine lovers in Hong Kong and Macau.
For further information please visit: www.frenchgourmay.com
Official Theme Region: Champagne
Champagne – the highlight of Le French GourMay 2017, is a historic wine region 150 kilometres to the east of Paris. French kings were crowned in Reims, the capital of Champagne, which rendered the sparkling wine of the same name “The King of the Wines, The Wine of the Kings”. Champagne can exclusively come from this delimited region and its appellation is protected by law in more than 120 countries.
Tourism in Champagne
The slopes, houses and cellars of Champagne are listed in the UNESCO World Heritage in 2015 for the “outstanding and universal value (OUV)” of this “cultural landscape” dedicated to sparkling wine production from the end of the 17th century onwards. Champagne is of course famous for wine tourism, where winegrowers, houses and cooperatives welcome visitors to their wine tours and wine tastings.
Guests can visit wine cellars, vineyards; they can enjoy French “art de vivre” and experience Champagne tasting and food pairing. Every year on 22 January, Champagne celebrates St Vincent, the patron of winegrowers with a big ceremony.
Media Contacts :
Ms. Phoebe GUO
Senior Trade Advisor, Communications & Press
Business France – Hong Kong Office
Ms. Kate NG
Project Manager, Communications & Press
Business France – Hong Kong Office
Comité Champagne : www.champagne.fr
The Comité interprofessionnel du vin de Champagne (CIVC) was created in 1941. It allows the reunion of all Champagne growers and houses, in order for them to unite and to manage together the wine region, in terms of administration, research and development, sustainable development, production, legal protection and communication. The Comité Champagne also has 11 Bureau du Champagne offices around the world: the UK, the US, Australia, Benelux, Italy, Germany and Austria, Russia, Spain, Switzerland, China and Japan.
About Le French May & Le French GourMay
Established in 1993, Le French May (www.frenchmay.com) is one of the largest cultural events in Asia. With more than 150 programmes presented across two months, it has become an iconic part of Hong Kong’s cultural scene that reaches out over 1 million visitors each year.
Being an important part of Le French May since 2009, Le French GourMay (www.frenchgourmay.com) has been celebrating and promoting the French food and wine culture in Hong Kong and Macau. It has become in a few years, thanks to a strong communication and involvement of the gourmet community, a major food and wine festival. Every year in May, Le French GourMay presents a different region (Midi -Pyrénées, Rhone Valley, Provence, Burgundy, Bordeaux etc.), introducing and encouraging people to experience the dining culture in French style and letting go through an authentic French gastronomic journey through a network of more than 200 local partners.
About Business France
Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.
It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.
Founded on January 1, 2015 through a merger between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.