Business France: Summer by the South of France – Le French GourMay 2018 Highlights the PROVENCE-ALPES-CÔTE D’AZUR Region [fr] [中文]

[Hong Kong, 13 March 2018] Le French GourMay, the gastronomic celebration of the Le French May arts festival, celebrates its 10th anniversary! Presented by UnionPay and organised by Business France in Hong Kong, the 2018 edition brings you to South of France: PROVENCE-ALPES-CÔTE D’AZUR.

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Known for its scenic Mediterranean and Alpine landscapes, idyllic lavender fields; as well as Provençal gastronomy and Rosé wines made of balmy sunshine, Le French GourMay 2018 with Provence-Alpes-Côte d’Azur is sure to fill the minds and appetites of gourmets in Hong Kong and Macau.

Yesterday afternoon, the Consul General of France in Hong Kong and Macau Mr. Eric Berti delivered an opening speech at the Le French May press conference, and officially announced the theme region of Le French GourMay 2018: Provence-Alpes-Côte d’Azur.

JPEG Dr Andrew S Yuen, Chairman of the Board of Le French May and Mr Eric Berti, Consul General present the Le French GourMay 2018 Gift Basket to Ms Karena Lam. Photo Credit: Le French May.

During the whole month of May this year, more than 200 partners – Michelin-starred chefs, 110 restaurants, as well as 43 food and wine importers, 41 retailers and 11 learning centers in Hong Kong and Macau – will join hands to honour Le French GourMay 2018 by dedicated South of France menus, wine tastings, promotions and workshops.

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Le French GourMay 2018_Partners ENG (PDF - 445.1 kb)
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Le French GourMay 2018 - Wines & Food List (PDF - 532.9 kb)

Have a taste of South of France in Hong Kong at these festive events:
❖ 12 – 13 May: French Traditional Gourmet Market @ Stanley Plaza (Free Admission)
For more information: www.frenchgourmay.com

Official Theme Region: PROVENCE-ALPES-CÔTE D’AZUR
Provence-Alpes-Côte d’Azur – the highlight of Le French GourMay 2018, is an exceptional region in the South of France, facing the Mediterranean Sea. Its capital, Marseille, is France’s second largest city and home to France’s largest port of trade. Two hours from the sea, lovers of gliding, hiking and outdoor adventures can take the road to reach the Southern Alps. Unlike other alpine destinations, the Southern Alps enjoys year-round sunshine, making it an ideal playground in both winter and summer. Between the sea and the mountain, the Côte d’Azur is a land with contrasting landscapes. The beauty of its beaches, the luxury of its palaces and the energy of its festivals… all make it an exceptional holiday resort.

Provençal Gastronomy
Those born with an Epicurean soul and connoisseurs of fresh, natural cuisine will find a world of delicious flavors in Provence-Alpes-Côte d’Azur with a bounty of sunshine right along. Its Mediterranean climate makes the sun shine 300 days a year, providing the best environment for producing olives (3.5 million olive trees), honey, and the black diamond – truffles (70% of national production), just to name a few among the many treasures of the region. This is reflected on the plate with colourful and fragrant dishes, and an authentic and multicultural cuisine. Exceptional flavours are found at the table of the greatest chefs: the Southern Region has 99 Michelin stars.
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Rosé Wines and Appellation
Between Provence and the Rhône river valley, the area’s viticulture showcases a talent for combining the secular tradition with modernity. Uncontested leader of rosé wines, Provence-Alpes-Côte d’Azur is the world’s biggest producer (10% of world production), the region in France that has the largest variety of wines, and the oldest vineyard. This diversity and quality have been recognized in France and internationally by the label "Appellation d’Origine Contrôlée" (Controlled Designation of Origin). Its famous AOC - Côtes de Provence, Coteaux d’Aix-en-Provence, Coteaux des Baux, Coteaux Varois, Bandol, Cassis, Côtes du Rhône, Luberon, Ventoux and Châteauneuf du Pape, produce wines with a solar character of the Mediterranean climate, with great aromatic diversity.
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Tourism in PROVENCE-ALPES-CÔTE D’AZUR

Sea, Provençal Countryside, and Mountain: An Astonishing Diversity
Provence-Alpes-Côte d’Azur has more natural parks than any regions in France: 11 are listed along with other exceptional spaces that symbolise the diversity of landscape and the richness of the fauna and flora in the coastline, the hinterland, and the mountain area of the region.

"Lavender is the soul of Provence.” – French author Jean Giono
Every summer, the highlands of Provence come alive with subtle colours. From the plateau of Sault in the Vaucluse to the country of Buëch on the foothills of the Alps, the idyllic lavender fields will soothe you in countryside Provence. A virtuous flower, lavender has powers to relieve sleep problems, anxiety, and respiratory congestion, hence becoming the ingredient of many fine fragrances and pure essential oils.
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The Alps, its snow-covered tops, its protected areas, its sun-drenched valleys, its pure air and blue sky blow a wind of freedom. They provide the perfect backdrop for numerous nature activities such as hiking in summer and snow activities in winter.
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Along the coastline, the extraordinary landscapes in Côte d’Azur can be seen the massif of the Maures and its thick forests of oak and chestnut trees, the red rocks of the Esterel or Promenade des Anglais in Nice.
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More information and HD photos about Le French GourMay 2018 are available at: https://goo.gl/WdoAoi

About Le French May & Le French GourMay
Established in 1993, Le French May (www.frenchmay.com) is one of the largest cultural events in Asia. With more than 150 programmes presented across two months, it has become an iconic part of Hong Kong’s cultural scene that reaches out over 1 million visitors each year.
Being an important part of Le French May since 2009, Le French GourMay (www.frenchgourmay.com) has been celebrating and promoting the French food and wine culture in Hong Kong and Macau. It has become in a few years, thanks to a strong communication and involvement of the gourmet community, a major food and wine festival. Every year in May, Le French GourMay presents a different region (Midi-Pyrénées, Rhone Valley, Provence, Burgundy, Bordeaux, Alsace, Champagne etc.), introducing and encouraging people to experience the dining culture in French style and letting go through an authentic French gastronomic journey through a network of more than 200 local partners.

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Media contacts :
Ms. Phoebe GUO
Communications & Press
Business France

Ms. Kate NG
Communications & Press
Business France

About Business France
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Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and runs the V.I.E international internship program.

Founded on January 1, 2015 through a merge between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public and private-sector partners.

publié le 16/03/2018

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