Business France: Le French GourMay 2019 voyages to the LOIRE VALLEY Region [中文]

Le French GourMay is the one and only major festival in Hong Kong and Macau dedicated to gastronomy à la française, organised under the umbrella of Le French May Arts Festival. The 11th edition of Le French GourMay will showcase the wonders of a stroll along the LOIRE VALLEY. Local famed singer and songwriter, Mr Hins CHEUNG is the honorary Ambassador of the Festival as he is a French gastronomy connoisseur himself and he has brought French food & wine culture closer to the city.

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Listed as a UNESCO World Heritage site for its landscapes and chateaux, the Loire Valley has a unique lifestyle and world-famous vineyards. From 1 to 31 May 2019, Le French GourMay will pair the appetite of the gourmets in Hong Kong and Macau with the historic towns, royal residences, serene landscape from the river to the Atlantic Ocean. The Festival will be kicked-off with an opening celebration at PMQ from April 26th to 28th (Free admission): join us and our 20+ food and beverage exhibitors.

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The highlighted region of Le French GourMay 2019: Loire Valley

The Loire Valley crosses two French administrative regions: Pays de la Loire and Centre Val de Loire.
The Loire River, the longest river in France, is studded by royal residences in the form of châteaux, with Chenonceau and Chambord being some of the most famous, hence the unofficial name of Royal River. The Loire Valley offers stunning beauty in its cultural and natural landscapes that stretch from the highlands of France to the Atlantic.

Loire Valley vineyards cover the local landscape with vines all along the Loire from Sancerre to the Atlantic Ocean, in the Western part of France. Famous wines such as Saumur, Chinon, Muscadet, Layon and Vouvray are produced in abundance here.

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Vineyards and heritage go hand in hand in the Loire Valley! Its 1,000-km wine route reveals historic monuments and prestigious wine districts. Take the world-famous Loire châteaux set in the midst of vineyards for example, or the troglodyte quarries now converted into wine cellars and museums dedicated to making wine. Cross the Loire region and you will see for yourself: heritage can be found everywhere here.

Characteristics of Loire Valley wines

Loire Valley wines share important characteristics that make them perfect for contemporary taste:
-  3 key characteristics: Fresh, Fruity and Friendly;
-  Moderate alcohol, refreshing acidity and minerality make them ideal food wines;
-  Pure expression of varietal and terroir unmasked by oak;
-  Wines mainly from a single grape.

Loire Valley contains several distinct wine regions, each with its own characteristic grapes, appellations (85 origin-approved appellations - AOC) and styles, ready to welcome you to discover all their diversity.

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Gastronomy
There is a sort of magic created when Loire Valley wines are paired with excellent regional produce. Besides their colour (white, rosé, red), form (still or sparkling) and flavour (dry, soft, semi-dry, sweet, smooth and syrupy) Loire Valley wines also promise moments of conviviality. They will work wonders with a variety of dishes, be it meat or fish, and will perfectly accompany a platter of cheese or a dessert.

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This terroir is also blessed with excellent produce that go wonderfully well with its wine. White wine like Sancerre or Savennières blanc to pair with a dish of zander in beurre blanc sauce; red wine like Saumur Puy-Notre-Dame or Saint-Nicolas de Bourgueil with rib steak from the region’s farm beef; or a glass of Crémant de Loire or Coteaux du Layon with a brioche-based dessert. Cheese is another not-to-miss of Loire Valley, with Sainte-Maure de Touraine being a beautiful example, which goes perfectly with Touraine blanc sec or a communal cru Muscadet. Other cheeses exemplifying the regional savoir-faire are notably Chavignol, Pouligny-Saint-Pierre, Selles-sur-Cher and Valençay, etc.

During the whole month of May this year, more than 200 partners – Michelin-starred chefs, 125 restaurants, as well as 45 food and wine importers, 52 retailers and 16 learning centres in Hong Kong and Macau – will join hands to in Le French GourMay 2019 by creating dedicated Loire Valley menus, wine tastings, promotions and workshops.

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Le French GourMay 2019 Partners
(PDF - 249.2 kb)
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Le French GourMay 2019 Wine & Food List
(PDF - 320.4 kb)

More information and HD photos about Le French GourMay 2019 are available at: https://goo.gl/WdoAoi

About Le French May & Le French GourMay
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Established in 1993, Le French May (www.frenchmay.com) is one of the largest cultural events in Asia. With more than 150 programmes presented across two months, it has become an iconic part of Hong Kong’s cultural scene that reaches out over 1 million visitors each year.
Being an important part of Le French May since 2009, Le French GourMay (www.frenchgourmay.com) has been celebrating and promoting the French food and wine culture in Hong Kong and Macau. It has become in a few years, thanks to a strong communication and involvement of the gourmet community, a major food and wine festival. Every year in May, Le French GourMay presents a different region (Midi-Pyrénées, Rhone Valley, Provence, Burgundy, Bordeaux, Alsace, Champagne etc.), introducing and encouraging people to experience the dining culture in French style and letting go through an authentic French gastronomic journey through a network of more than 200 local partners.

Media contacts :
Ms. Phoebe GUO
Communications & Press
Business France

Ms. Lucie ACQUAVIVA
Food & Beverage department
Business France

About Business France
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Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and runs the V.I.E international internship program.

Founded on January 1, 2015 through a merge between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public and private-sector partners.

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publié le 13/03/2019

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