Business France: ART DE VIVRE À LA FRANÇAISE French Art of Living Exhibition 2019 [fr] [中文]

The “Art de Vivre” (French Art of Living) exhibition, organized by Business France – French Trade Commission, presents the heritage and savoir-faire of prestigious French lifestyle brands (e.g. furniture, home decoration, tableware, etc.) Since 2008, this “Art de Vivre” exhibition has been held in the most promising cities: New York, Moscow, Los Angeles, Singapore, Istanbul, Riyadh, New Delhi and several cities in China (Shanghai, Chengdu and Beijing). For the 2019 edition, the “Art de Vivre” exhibition will open its doors at Shenzhen from 4 to 6 December 2019. So far, the exhibition has been held 4 years consecutively in China, which proves the confidence of French brands in Chinese market. The exhibition will bring together the latest creations and innovations of 20 French companies and will value the excellence of their know-how thanks to an exceptional staging in a prestigious place: the G & G Creative Community - former glass factory converted into a place exposure. A great opportunity for France to assert its presence in an area where it is one of the most influential and appreciated nations, thanks to a strong identity conveyed by the "French Touch". A series of forums and workshops will be organized during the exhibition to further discuss how to integrate French art of living into our daily lives.

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On November 20th, at the press conference of the “Art de Vivre” exhibition at the headquarter of Shenzhen Furniture Association (SZFA), the Strategic Partner of the exhibition, Mr. Ho - Chairman of SZFA delivered an opening speech to emphasize the profound significance of French art of living, followed by Ms. Mélanie Gaudin, Director of Fashion, Lifestyle, Healthcare and Beauty Department of Greater China Region elaborating on the background and philosophy of the exhibition. Long-term partner Comité Francéclat (French Watch, Clock, Jewelry, Silverware and Tableware Committee) shared a testimony as exhibitor, and Centdegrés (French design and architecture firm) gave a brief presentation on the exhibitors of 2019 edition. At the end, Mr. Jacob Vogelsang, CEO of Shenzhen Creative Week, Strategic Partner of the “Art de Vivre” exhibition indulged the participants a sneak peek at the 2020 edition of Shenzhen Creative Week.

In France, the interior decoration market generates a turnover between 16 and 24 billion euros per year according to the magazine "La Tribune". Recognized for its refinement and expertise, France is one of the world leaders in the field of design, and particularly in high-end and luxury (global market share at 25%), highly appraised with its unique lifestyle and ability to detect future trends.

In China, it is mainly in the upscale and luxury that the French offer stands out. With Beijing and Shanghai, Shenzhen is one of the top three cities in China where the real estate market is the most prosperous. A significant proportion of Greater Bay Area residents (Shenzhen, Canton, Hong Kong and Macao) have significant purchasing power. The tastes in interior design are evolving; many consumers are turning to high-end products. The French offer enjoys a good reputation among Chinese consumers thanks to well-known brands established on the territory such as Baccarat, Lalique or Guy Degrenne.

For French participants, the “Art de Vivre” exhibition in Shenzhen represents a great opportunity to become known to an audience already won over by French design, or to strengthen their presence in a city with strong development potential.

There are a few rare exhibits at this exhibition, some limited edition and even unique. Gold and silverware, porcelain, crystal products, table art, bronze and wrought iron art, lamps, furniture, antique wood products, interior decoration products, home fabric products, etc. will be presented in the exhibition. Most of the participating brands were certified by the French “EPV Living Heritage Company” label, initiated by the French government in 2006 to recognize “Made in France” with excellence and professional skills. Such “Made in France” exhibits which blends tradition with the future, is the quality guarantee of French art of living.

Lalique, one of the participating brands is the long term strategic partner of the exhibition in China. René Lalique (1860-1945), renowned as the inventor of modern jewellery and pioneer of the international perfume industry went on to become a master in the art of glassmaking. Over time, his name has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and an immediately recognizable style. Since 2011 Lalique has developed collaborations with talented and renown artists of the contemporary scene. Today, Lalique has reinvented the creative, eclectic world of its founder with its contemporary work in six areas: jewellery, decorative items, interior design, perfumes, art and hospitality.

Shenzhen International Furniture Exhibition is a commercial design exhibition for China’s furniture industry of the highest quality, which is sponsored by the Economic, Trade, and Information Commission of Shenzhen Municipality and undertaken by the Shenzhen Furniture Industry Association, Shenzhen Fashion Creative Industry Association, and Shenzhen Desy Exhibition Co., Ltd. Industrial technology support is provided by the Shenzhen Furniture Design Institute, and product quality control is performed by Saide Testing Co., Ltd. In 2020, as it moves to the Shenzhen International Convention & Exhibition Center—the single building that covers the largest area in the world, the Shenzhen International Furniture Exhibition will be the largest furniture exhibition in the world. With increasingly strong strategic leadership, design & innovation capabilities, and international influence, it is moving towards being the largest high-quality commercial design exhibition in the world.

Francéclat is the French professional committee for watches, jewelry and tableware. Francéclat undertakes collective actions to promote and support the development of those 3 industries in France and abroad. Our head quarter is in Paris, our technical centre is located in Besancon “French capital of watchmaking”, and we have an office in Shanghai since 2012. The international department of Francéclat aims to promote French products and savoir-faire abroad. On the Chinese market, our brand La Cachette gathers a fine selection of French tableware brands.

Founded in Paris in 1988 by David Nitlich and Elie Papiernik, Centdegrés is an independent international brand intelligence and design firm. Through all the international agencies, centdegrés counts more than 120 creative people. We believe in innovative vision becoming reality to create sustainable value. We love beautiful brands, those that create strong emotional bonds. Our expertise is in brand intelligence, brand and style platform, visual identity, product and graphic design, merchandising, scenography, retail design, architecture, digital brand activation and video production. centdegrés stepped into China market in 2008 by opening its first office in Shanghai. centdegrés aims to build strategically unique, valuable, durable, desirable brands for local clients. Through years, centdegrés has acquired a good understanding of the Chinese culture and heritage. Chinese background combined with the French creative expertise allows the agency to answer accurately its clients demand. In China, centdegrés manifests its know-how through diverse industries: Beauty including cosmetics and skincare, Fashion & Lifestyle, Health & Wellbeing, Food & Beverage, Perfumes. The agency’s ambition is to expand its portfolio into new industries according to the growing market demand.

Hantang Culture has been the exclusive media partner of the exhibition in China since 2016. As a leading media group in China guided by its philosophy of “Beauty Personified, Cultivated Worldwide”, it has taken the lead in using video programs to promote East-West cultural exchanges and the art of fine living.

RSVP online at HTTP://HDXU.CN/NEIWL or scan the QR code to register.

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Media contact:
Ms. Phoebe GUO
Communications & Press
Business France

About Business France
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Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and runs the V.I.E international internship program.

Founded on January 1, 2015 through a merge between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public and private-sector partners.

publié le 25/11/2019

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