[Business France] BLOOMUP – France’s Favourite Cosmetics Brand Builder [中文]
Carol-Ann Lovera and Sophie Blin, co-founders of Bloomup, are going from success to success. Having recently been prize winners at the Victoires de la Beauté, their start-up, which creates and builds cosmetics brands, just won the Grand Prix Marketing Innovation product of the year award.
Their flagship brands, Énergie Fruit and mon Petit Paradis, are the result of the creative expertise of perfumers from Grasse City, the world’s capital of perfume.
Drawing on solid experience in cosmetics and retail, the two friends joined forces to form Bloomup in 2010. Already on sale at more than 3,000 retail outlets in France, the Énergie Fruit brand, in particular, is destined to be exported to Japan, Switzerland, Canada and the United States in the next few months. Its target consumers are men and women aged 15 to 40.
The company sells foreign brands in France but, above all, creates new French brands sold through multiple channels: Énergie Fruit and mon Petit Paradis are the two new jewels in its crown. The two brands’ various fragrances are developed by perfumers in the city of Grasse whose expertise is internationally recognized. They are Created and Made In Provence, the region of southern France.
Énergie Fruit is a cosmetics brand made in Provence designed to awaken the senses. Each exclusive care formula is friendly to our skin and scalp. Tested to protect the quality and integrity of the skin, all products – from shower gel to perfume – are pH-neutral and contain no soap, methyl or parabens.
Énergie Fruit products come in funny, colorful packaging designed to bring a touch of joie de vivre (joy of living) to consumers’ day-to-day lives. Their full and fruity scents offer a “beauty- and happiness-boosting” sensory experience through a comprehensive range that covers four segments: shower products, hair products, body care products and perfumes.
mon Petit Paradis is a brand designed to offer sweet moments of escape by evoking the natural beauty and authenticity of Provence. From enjoying a “Made in Provence” spa to perfumes developed by a perfumer in Grasse, the range uses natural essences. All products are also pH-neutral and contain no parabens or soap.
mon Petit Paradis has created an alcohol-free solid perfume based on an exclusive and innovative formula: an alcohol- and fat-free scented oil encapsulated in a solid texture, which leaves a matt film on the skin while perfuming and hydrating it. Based on castor oil with its strong softening properties, this brand new solid perfume cares for the skin while leaving it subtly fragranced.
Carol-Ann and Sophie are very demanding as to the quality of their formulas; the origin of their ingredients and the quality of their products are at the heart of their research. This should mean they are well placed to appeal Asian importers as they seek out innovative and creative products for their own market.
On 16-18 November 2016, Bloomup will be exhibiting at Cosmoprof Asia 2016 in Hong Kong at the French Pavilion run by Business France – the national agency that promotes the internationalization of the French economy – at the Hong Kong Convention and Exhibition Centre (HKCEC), Hall 1E, Booth 1E-F3Ac.
Mr. Louis CHEUNG
Senior Trade Advisor, Communications & Press
Business France – Hong Kong Office
Tel. : +852 3752 9178
Ms. Phoebe GUO
Trade Advisor, Communications & Press
Business France – Hong Kong Office
Tel. : +852 3752 9130
About Business France:
Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.
It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.
Founded on January 1, 2015 through a merger between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.