A public lecture “Sustainable business is smart business” by Mrs. Daveu at Poly U, 5 June, 2015. [fr]

On the 5th of June 2015, World Environment Day, a public lecture entitled “Sustainable business is smart business”, was organized at the Polytechnic University of Hong Kong. Mrs. Marie-Claire DAVEU, Chief sustainability Officer and Head of International institutional affairs at Kering, presented Kering’s sustainable business practices. The public lecture was co-organized by the Consulate General of France in Hong Kong and Macau, the Institute of Textiles and Clothing, the Innovation and Technologies Development Office and Kering in partnership with WWF and the French International School of Hong Kong. This event, which was part of Le French May 2015, gathered approximatively sixty people.

After an opening reception around the exhibition “Climate change what’s that ?”, from the French ministry for ecology, explaining the current global warming’s issues, Prof J.H. XIN, Head of the Institute of Textiles and Clothing of Polytechnic University, made a welcome speech.
Mrs. Lilas BERNHEIM, Deputy Consul General of France in Hong Kong and Macau, introduced the stakes of the COP21, which will take place in Paris from the 30th of November until the 11th of December, in order to “bolster business innovation in the climate change arena”. She also presented the numerous events organized by the Consulate General of France on the environment and global warming. Then, Mrs. DAVEU explained the methods and the results of the first environmental profit and loss account of Kering which give them the opportunity to drive sustainable business practices that contribute to a better world economically, socially and environmentally. Several sustainable business practices established in Kering’s brands were also presented.

Throughout “eco-friendly” arguments, Mrs. Marie-Claire DAVEU spreads a committed message, not only in favor of the awareness of the current environmental situation but also supporting the establishment of concrete measures by corporations. The main goal of Kering is to develop a “sustainable business”, considered as a necessity and an opportunity for the company’s development. According to Mrs. DAVEU, considering that the production practices’ impact on the environment is not sufficient, people must also develop concrete measures regarding production practices, management, innovation, materials…

The other key factor mentioned by Marie-Claire DAVEU in order to widespread these practices, is the communication between companies and universities which aims at strengthening cooperation to develop action plans in an easier way and to spread over these practices to a more significant scale.

The public lecture ended with a beautiful “Paper Dress Extravaganza” catwalk. It showed incredible paper clothes entirely created by the students of the French International School of Hong Kong. The audience was really impressed facing these amazing creations that show it is possible to create by developing innovative and respectful practices.

publié le 12/06/2015

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